About us

Preciados Store, 24. 1970 and 2020

Ours is more than a story: it is a life. Lived around good coffee. The best coffee.

Lived with artisan dedication. With great dedication. With honesty and respect for the good coffee drinker, the origin of each bean, the quality that only the authentic achieves. A story lived at the foot of the street, in shops that flood the mornings and afternoons of cities with their aroma.

Lived in cafes and terraces, with friends and family. In our factory and in each house. A story that lives on in every cup. Celebrated with innovation and know-how. Every day for 130 years.

It starts with a friendship between two very special people in 1890’s Madrid.

A lively, effervescent city that a Mexican fell in love with during one of her trips. A brave, visionary woman. A 21st century woman who in the middle of the 19th century decides to put down roots in Spain and buy a store on Preciados street. By searching and asking "Who roasts the best coffee in Madrid?" they told her it was "Jose Rodríguez, without a doubt”. And it was true. The fame of that self-taught craftsman spread through the streets like the aroma of his coffee. He had started by roasting some beans in his backyard that he had received as payment for one of his jobs.

His talent, his passion and his entrepreneurial intuition are the basis of the coffee culture that has accompanied us to this day. They are still alive in our factory in Madrid and in each of our 16 stores.

A fresh coffee, of the best quality, roasted daily, ground at the moment, always in front of the customer.

So pure, so true, so handmade, so respectful, so honest. The coffee shop has become 130 years later the benchmark brand for lovers of good coffee and its best varieties. (And it’s a fact that our store in Preciados, is the one that sells the most coffee in the world according to the Guinness Record).

From that union came much more than the name of the store, which people continued to call “La Mexicana”, even after she returned to her country, handing over the business to the Rodríguez family. His innovative, entrepreneurial spirit, his vocation to make the culture of good coffee grow, have always accompanied us. In 1996 we launched our first Blend designed for espresso. In 1998, we again pioneered a line of specialty coffees with unique origins: Costa Rica, Guatemala, Tanzania, Ethiopia and Kenya.

Juan Carlos Rodriguez. Second generation General Manager.
Alvaro Rodriguez. Third generation. Retail Director.
Iria Rodríguez. Third generation. CEO.

The Christmas limited edition started in 2009 and have been back every year since then. 2010 was the year to look back and celebrate our 120th anniversary with "La Mexicana 1890", a blend in homage to all of our history. In 2013, we once again took the coffee culture further: we became the first coffee brand in Spain to sell online. In 24 hours we deliver the best freshly roasted coffee anywhere on the peninsula. In 2016 we launched Fanatico, a new passionate brand for lovers of origin coffee. Extremely current and deeply authentic. Connected with new generations and new settings redefined by coffee lovers.

Year after year, we have built relationships of trust with good coffee and with the people and communities that make it possible. With the producers of the best grains, with selected farms around the world: from Africa to Latin America or Indonesia. Fair, sustainable relationships, based on respect and the shared vocation to achieve the highest quality. Small producers who earn our trust grain by grain, season by season. And that they always have us by their side.

Preciados Store, 24. Madrid.
Fanatico Cafe. Alfonso Gómez, 15. Madrid.

Day by day, we share life around our coffee. In the bars and cafes of our city, Madrid. We live it intensely in stores with as much tradition as that of Conde de Peñalver (1969), Fuencarral (1984) or Bravo Murillo (1996). And the new immersive concepts such as “Fanatico Cafe”, a different coffee shop. Where you can buy our specialty coffee or enjoy it surrounded by the industrial environment of our own factory. Cafes La Mexicana can be enjoyed around the world.

Together, living and breathing coffee for 130 years. We continue to grow hand by hand with the third generation of the Rodríguez family. Innovating, creating new blends, taking our quality, our processes further. Traveling and searching for new origins, reaching even more special farms, connecting with new communities of producers. Renovating our stores. Flooding the streets with that special smell of freshly roasted coffee. Life goes on for La Mexicana, always living and breathing coffee. The best coffee since 1890. A lifetime.

And you, are you #PeopleOfGoodCoffee?