PRIVACY POLICY AND PROTECTION OF PERSONAL DATA www.lamexicana.es

Adaptation to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016 regarding the protection of natural persons with regard to the processing of personal data and the free circulation of these data and by which repeals Directive 95/46 / CE (GENERAL DATA PROTECTION REGULATION, hereinafter "RGPD") and updated regulations on the protection of personal data.

1. CONTENT AND CONFORMITY.

This is configured as the Privacy Policy and Protection of personal data (hereinafter, it may be called "Privacy Policy") applicable to personal data provided through the website www.lamexicana.es (hereinafter, the website").

"User" is the person who accesses, uses, browses or contracts the services and / or products offered, free or onerous, through the Website.

The User decides freely and voluntarily to provide their personal data through the Website, freely and voluntarily deciding to use the services and communication channels enabled therein or to carry out the online purchase, in which case, being able to require the provision of certain personal data in order to respond and process their voluntary choice.

The provision, contribution or obtaining of personal data implies by the User his express consent and his full compliance with the content of this Privacy Policy, the User consenting to the processing of personal data, which will be carried out in accordance with the purposes and terms provided here. Likewise, it implies your consent and agreement with the Full Legal Notice (formed as a unit by the text contained in this document, in the Cookies Policy, in the Legal Legal Notice and, where appropriate, in the General Conditions of purchase on- line), forming together all these documents, as a unit, the so-called "Full Legal Notice", so if you do not agree with any of the terms provided in these documents, please do not provide us with personal data or use the Website or any of the services made available to you.

The User can print and digitally store all the aforementioned documents.

The User is recommended to read the Full Legal Notice ( Legal Notice , Privacy Policy and Cookies Policy ) in its entirety, on a regular basis, even each time they access the Website and, in any case, each time they decide to provide us with character data. personal, as its content may be subject to modifications. Any modification will be duly published and will always be accessible on the Website, referring to its version and date.

2. IDENTIFICATION OF THE OWNER OF THE DOMAIN, SERVICE PROVIDER, RESPONSIBLE FOR DATA PROCESSING AND MEANS OF CONTACT.

In compliance with the provisions of Law 34/2002, of July 11, on Services of the Information Society and Electronic Commerce (LSSICE), it is reported that the owner of the domain www.lamexicana.es, the company that provides its services and offers its products through it (the SELLER) and the person responsible for the processing of personal data is:

RODRIGUEZ Y MATEUS, SL, with Registered Office at C / ALFONSO GOMEZ, 15, 28037 MADRID and CIF B28577799. The company is registered in the Madrid Mercantile Registry, Volume *, Folio *, Sheet M- *

The commercial name by which the company can be known in the market is "CAFÉS LA MEXICANA".

To establish direct contact with RODRÍGUEZ Y MATEUS, SL:

- Postal address / domicile: C / Alfonso Gómez, 15 CP 28037 Madrid.

- Telephone: + (34) 91 327 12 16.

- Email: lamexicana@lamexicana.es.

For the exercise of rights in protection of personal data:

- Postal address / domicile: C / Alfonso Gómez, 15 CP 28037 Madrid.

- Email: lamexicana@lamexicana.es.

3. RIGHT TO INFORMATION: PROCESSING OF PERSONAL DATA AND PURPOSES.

In compliance with the provisions of the RGPD and current regulations on the protection of personal data, RODRÍGUEZ Y MATEUS, SL informs you:

• WHO IS RESPONSIBLE FOR THE TREATMENT OF YOUR DATA AND WHAT ARE YOUR IDENTIFICATION AND CONTACT DATA?

The person in charge of the data processing referring to the different processes regarding the management of our users and clients is RODRIGUEZ Y MATEUS, SL, with registered office at C / ALFONSO GOMEZ, 15 28037 MADRID MADRID (MADRID province) and CIF B28577799.

For the purposes of our data protection policy, the contact telephone number is 913271216 and the contact email is lamexicana@lamexicana.es.

• WHAT KIND OF DATA DO WE HAVE ABOUT YOU, HOW HAVE WE OBTAINED IT AND WHAT DO WE USE IT FOR?

The categories of personal data that RODRIGUEZ Y MATEUS, SL deals with its clients and suppliers are:

 Identification data.

 Postal or electronic addresses.

 Commercial information.

 Economic and transaction data.

In no case do we treat specially protected data.

At RODRIGUEZ Y MATEUS, SL we treat the data provided by interested persons in order to manage different activities derived from specific procedures carried out in terms of sales, after-sales service, customer service, quality of services, etc. In this way, we will use your data for the following purposes:

a) Sending the information requested through the contact form on our website or any other means of contact with our company.

b) Accounting Management: billing management with clients.

c) Tax management: application of withholdings, bonuses, etc.

d) Administrative management: logistics management, warehouse, customer deliveries, receipt of goods, etc.

e) Website user management and online sales.

f) Marketing: Commercial actions on our products or services aimed at our clients or those people who have requested relative information from us in the past, including conducting customer satisfaction surveys.

We will not create commercial profiles based on the information provided and consequently we will not make automated decisions based on a commercial profile.

When in the means enabled to collect your personal data, the personal data are marked with a (*), they will be mandatory, the rest being voluntary. If data considered mandatory are not provided, RODRÍGUEZ Y MATEUS, SL may not accept and / or manage the query made, the web service used or the online purchase that is intended to be made.

When personal data is requested by filling in a form or similar and it is necessary to click on a "Send" or similar button, a box with "Basic information on data protection" is available to you, as well as enabled an Acceptance box indicating that you have read and accepted, among others, this Privacy Policy (and having a direct link to this Privacy Policy at that time), so that clicking on the aforementioned box will necessarily imply that you have been informed of the content of this Privacy Policy and that you consent to it and to the processing of personal data in accordance with the provisions of its content.

• HOW LONG IS MY DATA KEPT?

The personal data related to natural persons linked to potential clients and clients that RODRIGUEZ Y MATEUS, SL collects through the different contact and / or information collection forms will be kept as long as the deletion is not requested by the interested party. The data provided by our clients will be kept as long as the commercial relationship between the parties is maintained, respecting in any case the minimum legal conservation periods according to the matter.

In any case, RODRIGUEZ Y MATEUS, SL will keep your personal data for the period of time that is reasonably necessary taking into account our needs to respond to questions that arise or solve problems, make improvements, activate new services and meet the requirements that required by applicable law. This means that we can retain your personal data for a reasonable period of time even after you have stopped using our products or have stopped using this website. After this period, your personal data will be deleted from all RODRIGUEZ Y MATEUS, SL systems

The period of conservation of your data will coincide with the duration of your relationship with the person responsible for the treatment, a relationship of different duration for each of the means of obtaining / sending data and its purposes. Likewise, the data will be kept for the period necessary for the fulfillment of a legal obligation that requires the treatment and conservation of your data or is required for the formulation, exercise or defense of claims related to your relationship or the treatment of your data, being kept in this case until the end of their prescription periods.

• WHAT IS THE LEGAL BASIS FOR THE TREATMENT OF MY DATA?

According to the type of data processing, we summarize the basis for the legitimacy of said processing below:

BASIS TREATMENT OF LEGITIMATION

Accounting Management: billing management with clients and / or suppliers Maintenance, development and control of the contractual relationship between the parties; compliance with legal obligations.

Tax management: application of withholdings, bonuses, etc. Maintenance, development and control of the contractual relationship between the parties; Compliance with legal obligations

Administrative management: logistics management, warehouse, customer deliveries, receipt of goods, etc. Maintenance, development and control of the contractual relationship between the parties; compliance with legal obligations.

Contact: response to inquiries made through the contact forms. Free and unequivocal consent of the interested party; compliance with legal obligations.

User registration: management of users of the Website and purchases made. Maintenance, development and control of the contractual relationship between the parties; Free and unequivocal consent of the interested party; compliance with legal obligations.

Marketing: Commercial actions on our products or services aimed at our clients or those people who have requested relative information from us in the past, including conducting customer satisfaction surveys. Free and unequivocal consent of the interested party (potential clients), we hereby state that the withdrawal of this consent may in no case condition the execution of the contract between the parties; Legitimate interest of the company on the promotion and commercialization of products or services similar to those obtained or requested by the interested persons; compliance with legal obligations

• WHAT ARE THE RECIPIENTS OF MY DATA?

RODRIGUEZ Y MATEUS, SL will never share your personal data with any third-party company that intends to use them in its direct marketing actions, except in the case that you have expressly authorized us to do so.

We inform you that we can provide your personal data to Public Administration bodies and competent Authorities in those cases that RODRIGUEZ Y MATEUS, SL receives a legal requirement from said Authorities or in cases that acting in good faith, we consider that such action is reasonably necessary to comply with a judicial process; to answer any legal claim or demand; or to protect the rights of RODRIGUEZ Y MATEUS, SL or its clients and the general public.

The recipients of your data will be the person responsible for the aforementioned treatment, as well as third parties whose communication is necessary in compliance with a legal obligation or because they are necessary or derived from the existence of their legal relationship with the person responsible for the treatment, providing the following recipients, in some cases by direct communication from the data controller and in others by means of a response to the request received by the data controller (by means of this document you are informed and expressly consented to the communication of your personal data to the following recipients, all of them with the purpose of exercising the activity of their public functions and social objects):

a) In filling in contact forms and / or means of contact enabled on the Website / user registration without online purchase: the person responsible for the treatment; third parties in compliance with legal obligation; and third parties with whom the data controller maintains a service provision contract (data processor) only when it is necessary for them to access their data only within the framework of the purpose of providing necessary services and / or associated with: management of your request, administrative services, computer services, website management services. RODRÍGUEZ Y MATEUS, SL requires these third parties to comply with the requirements established in the regulations on the protection of personal data.

b) In contracting products and / or services through the online purchase procedure of the Website: the person responsible for the treatment; third parties in compliance with legal obligation; Bank entity or person responsible for the payment platform that has been chosen, without RODRÍGUEZ Y MATEUS, SL, having access to the data of your card, bank account or those provided by the User for payment through the payment method chosen in any case, consenting when using the means of payment corresponding to the contribution of your data to the aforementioned bank or person responsible for the chosen payment platform, without it being considered communication or transfer of data by RODRÍGUEZ Y MATEUS, SL; third parties with whom the data controller maintains a service provision contract (data processor) only when access by them to their data is necessary only within the framework of the purpose of providing necessary services and / or associated with: management of your online purchase and contracted services, administrative services, computer services, website management services. RODRÍGUEZ Y MATEUS, SL requires these third parties to comply with the requirements established in the regulations on the protection of personal data.

• WHAT RIGHTS DO I HAVE IN THE PROTECTION OF PERSONAL DATA?

Anyone has the right to obtain confirmation on whether RODRIGUEZ Y MATEUS, SL is treating personal data that concerns them, or not.

Specifically, interested persons can request the right of access to their personal data, as well as receive them in a common format and mechanized reading if the treatment is carried out by electronic means (right of portability).

Likewise, interested persons may request the right to rectify inaccurate data or, where appropriate, request its deletion when, among other reasons, the data is no longer necessary for the purposes for which it was collected.

Additionally, in certain circumstances, the interested parties may request the limitation of the processing of their data, or in certain circumstances and for reasons related to their particular situation, the interested parties may exercise their right to object to the processing of their data. RODRIGUEZ Y MATEUS, SL will stop processing the data, except for compelling legitimate reasons, or the exercise or defense of possible claims or in those exceptions established in the applicable regulations.

Likewise, we inform you that you have the right to withdraw your consents granted at any time, without affecting the legality of the treatment based on the consent prior to its withdrawal.

Likewise, the User is informed that at any time they can exercise the aforementioned rights by writing to us using the contact information that appears in Section 1, 'Responsible for treatment' of this Data Protection and Privacy policy of RODRIGUEZ Y MATEUS, SL, attaching a copy of your ID. You will also have the right to file a claim with the Spanish Data Protection Agency, especially when you have not obtained satisfaction in the exercise of your rights.

The owner of the personal data or person who legally or voluntarily represents him, may exercise his rights in protection of personal data before the person responsible for the treatment RODRÍGUEZ Y MATEUS, SL The identification data of the person responsible for the treatment and the communication channels To exercise your rights, they are those that appear at the beginning of this Privacy Policy in section 2. The request to exercise the rights in data protection must be made indicating the reference "PDCP Rights", attaching a copy of the National Identity Document or equivalent document to prove your identity, and in accordance with the provisions of the regulations on protection of personal data.

4. DATA PROTECTION OF THE USERS OF THE WEBSITE.

In accordance with current Regulation (EU) 2016/679, RODRIGUEZ Y MATEUS, SL informs that the personal data of the Users of the website will be processed for the treatment activity indicated for each data collection method on our website by RODRIGUEZ Y MATEUS, SL. Said processing of your data will be covered by your own consent. By pressing the "SEND" button, the User consents to the processing of their data by RODRIGUEZ Y MATEUS, SL.

5. QUALITY AND ACCURACY OF THE DATA.

RODRÍGUEZ Y MATEUS, SL will only request those personal data that are adequate, relevant and not excessive in relation to the purpose for which they will be used.

The User guarantees the veracity, accuracy, validity and authenticity of the personal data provided, responding to the damages that may be caused to the owner of the Website or to third parties as a result of the non-observance of the aforementioned guarantees. Likewise, it undertakes to notify RODRÍGUEZ Y MATEUS, SL, if necessary, of any modification or rectification thereof, so that they are updated at all times and do not contain errors. The procedure for communicating these circumstances will be that established for the exercise of rights in the protection of personal data.

Whoever supplies the data guarantees and is responsible for being the owner of the data provided, being responsible for any claim, damage or loss arising from the breach of this circumstance.

6. THIRD PARTY DATA.

If the User provides personal data of third parties, in advance, they must have informed said third parties expressly, precisely and unequivocally about the points contained in this Privacy Policy and have obtained their consent and representation to facilitate them. In the event of non-compliance by the User, RODRÍGUEZ Y MATEUS, SL is exempt from any liability or claim from third parties for the processing of personal data provided by the User in breach of the requirements set forth in this section. All this without prejudice to the communication to be made by RODRÍGUEZ Y MATEUS, SL to the aforementioned third parties in accordance with the contact information provided, where appropriate, on their part, in compliance with legal obligation.

7. SECURITY MEASURES

RODRIGUEZ Y MATEUS, SL adopts the security levels required by current European and Spanish regulations on data protection, taking into account the state of the art, application costs and the nature, scope, context and purposes of the treatment described. , as well as the risks of variable probability and severity to your rights and freedoms as a person.

RODRÍGUEZ Y MATEUS, SL adopts and implements the technical and organizational measures necessary to guarantee the security of personal data, in accordance with what is required by the regulations on the protection of personal data, avoiding its alteration, loss, treatment or Unauthorized access. However, the User must be aware that Internet security measures are not, in any way, unbreakable. RODRÍGUEZ Y MATEUS, SL will treat the personal data provided by the User with due confidentiality and duty of secrecy.

8. DATA OF MINORS.

Access and navigation through the contents of the Website is free and permitted to any Internet user. However, the use and / or contracting of certain services and / or products offered through the Website has age limitations. In any case, RODRÍGUEZ Y MATEUS, SL does not intend to obtain information directly from minors.

To make inquiries or establish informational contact and in general in the use of any means by which personal data are provided, in the event that the User is a minor of 16 years or more, and if has the appropriate capacity, you can directly provide your personal data on the Website through the contact channels enabled, being able to process them with your consent, unless the assistance of your legal representatives is legally required. However, in the event that the User is a minor of 15 years of age or less, regardless of whether he has been able to have free access to visit the content of the Website, he may not directly provide his personal data for any of the communication channels or forms provided on the Website, in this case always requiring the consent of their legal representatives.

To contract products and / or services through the Website, the User must be at least 18 years old, be the owner of the medium with which the payment is to be made and have the necessary legal capacity to contract. If you are a minor or do not have the necessary legal capacity, you must have the consent of your legal representatives.

RODRÍGUEZ Y MATEUS, SL disclaims any responsibility for non-compliance with these requirements and reserves the right to prevent or not satisfy the communications or contracting of its products and / or services, due to lack of legal capacity. To verify the age and, where appropriate, the authenticity of the consent of the legal representatives, RODRÍGUEZ Y MATEUS, SL will have various procedures, being able to request a copy of the identity document and contact with the legal representatives to confirm the representation and authorization, without which you will not be able to process your application. The legal representatives will be considered, in any case, responsible for the acts carried out by the people who are in their charge, in accordance with the provisions of current regulations.

9. DURATION AND MODIFICATION OF THE PRIVACY POLICY.

The applicable Privacy Policy will be the one published on the Website at all times. RODRÍGUEZ Y MATEUS, SL reserves the right to modify, in whole or in part, at any time and without prior notice, the content of this Privacy Policy by expanding, improving, specifying or updating its content, both due to legislative or jurisprudential changes or of business strategy, without this modification being retroactive. In case of modification, the previous version will no longer be applicable, the modified version will be applicable from the date of its publication. The Privacy Policy will always be accessible on the Website, with information on the version number in question and the date of publication, from which it comes into force.

10. WHY IS IT NECESSARY TO ACCEPT THIS DATA PROTECTION AND PRIVACY POLICY?

This section of the Data Protection Policy provides you with all the necessary information in an easily accessible way so that you can know the type of data that RODRIGUEZ Y MATEUS, SL maintains about its potential clients, clients and web users, the purposes pursued, the rights that the data protection regulations recognize you as an affected person and the way in which to exercise these rights. Therefore, with the deliberate sending of your personal data through our means of contact and / or with the beginning of the commercial relationship with our company, we consider that you recognize and accept the treatment of your personal data as described in this Policy Of privacy. This personal information will only be used for the purposes for which you have provided it or certain national or regional regulations enable us to do so.

In any case, we must warn you that a refusal on your part to provide us with certain requested data could hinder the development of the contractual relationship between the parties with possible serious consequences when providing the various services contemplated within the commercial contract entered into with the contracting party.

If you have any questions in relation to this section of the Privacy Policy and Data Protection of RODRIGUEZ Y MATEUS, SL, please contact the company using the address provided in section 2 and we will be happy to assist you and respond to any additional questions you want to ask us.

11. LANGUAGE.

The language in which you can navigate the Website is Spanish. The content of this Privacy Policy has been written in Spanish.

12. NULLITY AND EFFECTIVENESS.

If any of the clauses or texts included in this document were declared null, the document itself will continue to be fully effective and binding for the parties under the same terms, provided that they can survive without the clauses or texts declared null.

13. APPLICABLE LEGISLATION AND JURISDICTION.

The applicable legislation will be Spanish. Unless it results from specific regulatory application established by another jurisdiction, the User and RODRÍGUEZ Y MATEUS, SL expressly submit to the Courts and Tribunals of Madrid - Spain for any controversy. All this without prejudice to our willingness to resolve any controversy previously in a friendly manner.

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